Twitter How-To
by Josh Levine
Twitter helps you get it right
As Mashable explains in “How Twitter’s New Media Blog Aims To Teach By Example,” Twitter is taking a pro-active role in teaching users how to make the most out of their service.
For all the folks out there — haters and otherwise — who continue to question the validity of Twitter as a communication medium, y’all need to pay attention.
media.twitter.com isn’t just a blog. It’s an important step forward in the evolution of technology-based communication.
MySpace started us off on the wrong foot by building a massive audience and not knowing quite what to do with it themselves. Let’s assume they did their best to learn on the fly how to turn their website into a marketing platform, and as it goes with trial and error, success was very hit or miss (with lots of emphasis on “miss”). Most importantly, in typical old-media fashion, the assistance they provided was for serious advertisers only and it involved swarms of sales support teams and conference calls to help you figure out what to do to reach their crowd.
Then Facebook came along, with its brashness and anti-corporate attitude. Kind of like, “we don’t care, you figure it out.” It’s taken years for them to come around, and even now most of their assistance is human-based. And it’s mostly around advertising programs, rather than community building.
So now here’s Twitter, putting it all out there on a blog for anyone to see. Their open style is the way of the future. They’re giving us tips and case studies. It’s almost like they want us to be successful using their service. What a crazy concept!
I’m not arrogant enough to predict where social media is heading, and I’m not here to say it’s going to be all about Twitter. But I am certain that as things continue to get more complicated, the companies who take an active role in creating win-win relationships between marketers and their audiences will have a huge advantage.
Dear Audible.com…
by Josh Levine
So I sign up and give you my money, and then show you more support by following you on Twitter. You respond by sending a ...
My Stand-up Act at UCLA
by Josh Levine
Last week I had the honor of presenting to a group of communications professionals from UCLA. It was great for me because I literally started ...
Help Wanted // Random Thoughts
by Josh Levine
Rebel has the inside track on a new gig. Our client, Mazda is hiring and we're trying to help them find the right person. The ...
Marketing Playlist for 10.19 // Reading for Rebels
by Josh Levine
What we're reading right now (besides baby books)... When Silence Can Be Golden - Adweek Benjamin Palmer, co-founder and CEO of The Barbarian Group gives a great ...
Marketing Playlist for Wk Ending 9.11 // Reading for Rebels
by Josh Levine
The latest installment of what we're reading: Yahoo to launch massive new marketing campaign next week - All Things Digital Pretty much a guarantee we'll have an ...
Social Media // Random Thoughts
by Josh Levine
Here's a great video on the current statistics related to social media usage. If you think it doesn't apply to your brand, we encourage you ...
Marketing Playlist for week of 7.27 // Reading for Rebels
by Josh Levine
Top 5 things you should be reading this week: New Chris Anderson book - longtail.com Check out Chris Anderson's (author of NYT bestseller The Long Tail) new ...
MySpace // Don’t Believe The Hype
by Josh Levine
Social networks are not brands... A recent TechCrunch article quotes MySpace CEO Owen Van Natta as saying “Our users don’t know if we’re a social portal, ...
Socializing in China // China Trip 12/22
by Josh Levine
Most people go to the beach or skiing during the winter holidays. Not me. Always up for an adventure, my wife and I traveled to ...
