Red Bull // Down With Us
by Josh Levine
Red Bull Stash was a Facebook-powered scavenger hunt that enables fans to find Red Bull Energy Shots hidden around the country.
It seems like brands are launching social media campaigns every day, so why is this one “Down With Us” and not a Worst Practice?
Simple. Red Bull Stash is a give back to the community of loyal fans, over one million of whom have “friended” the brand on Facebook. Now, we don’t generally give too much weight to friend counts, but in Red Bull’s case, we happen to know that they have real fans all over the world who really love the brand. And part of the reason they do is that Red Bull has always taken giving back very seriously.
It seems that building community isn’t just about getting a lot of people to watch your ads. It’s about treating them like real people you want to have relationships with. Give back early and often, and carry that spirit into all of your communications. The payoff is significant.
Marketing Playlist for Week Ending 8.21 // Reading for Rebels
by Josh Levine
What we're reading this week: Facebook and Gaming Connect - Business Wire Gaming site, Candystand.com teamed up with Facebook to allow users to sign on to play ...
Marketing Playlist for Week Ending 8.14 // Reading for Rebels
by Josh Levine
What we think you should also be reading this week: Music Biz Deals with the Tech Guys - Web Strategy An interesting discussion on what's next after ...
Gravity Summit // Headlines: Rebel Makes News
by Josh Levine
I'm speaking at the Gravity Summit at Harvard on August 31st. I'm calling my talk "Worst Practices in Social Media: What Not to Do." Haven't ...
@MakeMeLaugh // Random Thoughts
by Josh Levine
Mashable's article on "85 Comedians to Follow on Twitter" gave me a business idea. If you're a comedian, why not develop your brand by spitting ...
The Facebook Problem // Random Thoughts
by Josh Levine
Wow, Facebook is a force. I was on it pretty early for an old guy (we didn't even have .edu, or .anything, when I was ...
Social Networks // China Trip 12/18
by Josh Levine
Most people go to the beach or skiing during the winter holidays. Not me. Always up for an adventure, my wife and I traveled to ...
The Internet is Bad // Rebels At Large
by Dennis White
From Josh: Dennis White is one of the most creative people I know. When he's not inventing new names to call himself (Static Revenger, ...
