Pepsi Again // Don’t Believe The Hype
by Josh Levine
I’ve already given Pepsi plenty of shit for its gross irresponsibility on the logo redesign. Today a writer from a leading business magazine, both of whom shall go unnamed, said she couldn’t believe the people responsible for things like that aren’t fired on the spot. So here’s a little more to pile on:
Is there anyone who doesn’t think those billboards are horrible? You know, the ones where they take random words and replace the O’s with Pepsi logos. Forget about the fact that the logo is asinine. Since when is that a marketing strategy? Which executive focus grouped the creative with a bunch of 4-year-olds and got enough giggles to suggest that it was clever messaging.
This is surely the worst marketing of the year — in my opinion worse than PepsiCo’s more-publicized Tropicana fiasco. With so many people losing jobs this year, why can’t those guys be among them?
Pepsi’s New Logo // Don’t Believe the Hype
by Josh Levine
This story is a few days old, but with all the election hype, you may have missed it. The good people at Pepsico have seen fit ...
