Red Bull // Down With Us
by Josh Levine
Red Bull Stash was a Facebook-powered scavenger hunt that enables fans to find Red Bull Energy Shots hidden around the country.
It seems like brands are launching social media campaigns every day, so why is this one “Down With Us” and not a Worst Practice?
Simple. Red Bull Stash is a give back to the community of loyal fans, over one million of whom have “friended” the brand on Facebook. Now, we don’t generally give too much weight to friend counts, but in Red Bull’s case, we happen to know that they have real fans all over the world who really love the brand. And part of the reason they do is that Red Bull has always taken giving back very seriously.
It seems that building community isn’t just about getting a lot of people to watch your ads. It’s about treating them like real people you want to have relationships with. Give back early and often, and carry that spirit into all of your communications. The payoff is significant.
Cause Marketing: Make it Hurt
by Josh Levine
All of our clients are thinking and talking about cause marketing. Some of them are taking action. We saw a bit of research recently confirming ...
What We Can Learn From Twitter // Random Thoughts
by Josh Levine
A common marketing tool is to offer free trials. The thinking goes that if I give you 30 days to start using my product, you'll ...
3 Things I Learned At The LA Auto Show
by Josh Levine
The LA Auto Show kicked off last week. After spending two days there for the press conferences, including the reveal of the ...
Help Wanted // Random Thoughts
by Josh Levine
Rebel has the inside track on a new gig. Our client, Mazda is hiring and we're trying to help them find the right person. The ...
Marketing Playlist for 10.19 // Reading for Rebels
by Josh Levine
What we're reading right now (besides baby books)... When Silence Can Be Golden - Adweek Benjamin Palmer, co-founder and CEO of The Barbarian Group gives a great ...
Marketing Playlist for Wk Ending 9.11 // Reading for Rebels
by Josh Levine
The latest installment of what we're reading: Yahoo to launch massive new marketing campaign next week - All Things Digital Pretty much a guarantee we'll have an ...
Marketing Playlist for Wk Ending 8.28 // Reading for Rebels
by Josh Levine
What we think you should be reading: Who Exactly is Your Competition? - Influential Marketing Blog Don't make the mistake of thinking your competition is just those ...
Infiniti // Don’t Believe The Hype
by Josh Levine
Disclosure: I drive an Infiniti and I love it. So, I sort of root for the brand because I like the product, and it benefits ...
Marketing Playlist for Week Ending 8.21 // Reading for Rebels
by Josh Levine
What we're reading this week: Facebook and Gaming Connect - Business Wire Gaming site, Candystand.com teamed up with Facebook to allow users to sign on to play ...
Marketing Playlist for Week Ending 8.14 // Reading for Rebels
by Josh Levine
What we think you should also be reading this week: Music Biz Deals with the Tech Guys - Web Strategy An interesting discussion on what's next after ...
Marketing Playlist for week of 8.3 // Reading for Rebels
by Josh Levine
Top 5 things you should be reading this week: Google is top global brand - ISEdb.com BrandZ brand preference 2009 research study is out and Google is ...
Marketing Playlist for week of 7.27 // Reading for Rebels
by Josh Levine
Top 5 things you should be reading this week: New Chris Anderson book - longtail.com Check out Chris Anderson's (author of NYT bestseller The Long Tail) new ...
Next Big Brands // Random Thoughts
by Josh Levine
In a recent article, the Financial Times argues that the next big brands are likely to come from Asia, not Europe or the US. They ...
Make $ on Twitter? // Random Thoughts
by Josh Levine
While we're on the subject of Twitter and how to do things that aren't stupid, let's check out Amanda Palmer's story, "How an Indie Musician ...
@MakeMeLaugh // Random Thoughts
by Josh Levine
Mashable's article on "85 Comedians to Follow on Twitter" gave me a business idea. If you're a comedian, why not develop your brand by spitting ...
Engaging the $$$ Audience // Headlines: Rebel Makes News
by Josh Levine
Last month Rebel produced the first in a series of ultra-high-end house parties. This one, which we called A Taste of Tuscany, The Thrill of ...
Tiesto at Bare // On the Run
by Josh Levine
We're at Bare - the topless pool lounge at the Mirage in Las Vegas. Surrounded by boobies, some of them clothed, many of them fake. Why ...
Diddy – I Am King // Headlines: Rebels Makes News
by Josh Levine
Diddy is definitely a Rebel. This dude has no rules, and while that may ruffle some feathers, he's done a lot to show the rest ...
Malcolm Gladwell is a Rebel // Reading For Rebels
by Josh Levine
This announcement should come as no surprise. I've heard people reference Gladwell's first book, The Tipping Point, when describing our company many times, as if ...
Rebels Are Like Pilots // Reading for Rebels
by Josh Levine
We've all read Malcolm Gladwell's Outliers by now, right? (Or it's sitting in that big pile of books you're meaning to read.) After I ...
The 4-Ps are not the 4-Cs // Random Thoughts
by Josh Levine
Anyone who has ever taken a marketing class knows that the 4-Ps are the foundation of old school marketing. Product // Price // Place // Promotion This ...
The Internet is Bad // Rebels At Large
by Dennis White
From Josh: Dennis White is one of the most creative people I know. When he's not inventing new names to call himself (Static Revenger, ...
Emirates // Don’t Believe the Hype
by Josh Levine
Does this even need explaining? It's an ad for Emirates first class that I saw yesterday on the BART in San Francisco. I also saw the ...
