Introducing Blend // Headlines: Rebel Makes News
by Josh Levine
Blend kicks off this Thursday, October 15. This is an original concept I’ve been developing and I’m very excited to share it with you.
I grew up around music and DJs. Used to spend much of the week looking forward to what was coming out on Tuesday, and then rush to the store with whatever money I had to make sure I was up on the latest vinyl. More recently, I would spend at least 5 nights a week listening, dancing, and connecting. These days, I’ve given up late nights for early morning yoga and quality time with friends. The appeal of keg cups and Patron shots have been replaced by a good glass of wine.
But good wine is hard to find, with more than 5,000 producers in the US, and several times that when you add in Europe, South America, etc. Wine marketing does a really poor job at helping us navigate the choices available, and the experts’ appeal is limited mainly to the hard core. For those of us who like wine but aren’t ready to make the commitment of taking classes or lots of trial and error, the simple task of having something enjoyable to drink can be pretty frustrating.
Enter Blend – debuting Thursday, October 15th at 7pm – which combines wine tasting with top DJs in stylish venues. Wines are selected by Erik Kelley of the Cheese Store of Beverly Hills, and once America’s youngest sommelier. Music is selected by KCRW’s Garth Trinidad, who collaborates with Erik on pairing — of sorts — the wine with the music.
We are grateful to have Puma as a charter sponsor, premiering the new AFRICA collection on Thursday. Our host venue is The Celebrity Vault, a Beverly Hills gallery specializing in contemporary art and iconic photographs of celebrities. Really cool stuff to look at.
We have a couple surprises planned as well, so I’d love it if you would come out and let us know what you think. Your feedback is essential as we grow this brand.
Tickets are $30 in advance and $40 at the door. There’s also a VIP ticket available at $75. You can see all the details and purchase tickets at www.blendwineandmusic.com
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