Coke is a Grassroots Marketer // Random Thoughts
by Josh Levine
In a recent Advertising Age article, “Coca-Cola Lays Out Its Vision for the Future,” Coke CEO Muhtar Kent talked about how his company has gotten back on track, after saying “There was a period when our company did lose its way,” he said. “We were too internally focused and not focused enough on the changes taking place with our consumers and customers. In essence, we were too busy looking at the dashboard and were not sufficiently paying attention to the world outside of our windshield.”
Think about it. If the world’s largest brand, with all of its resources, can lose track of consumers, can’t this happen to your brand as well?
Now think about this. If the world’s largest brand, with all of its bureaucracy, can find its way back on track, learn how to leverage technology, and change, “from purely mass marketing to one-on-one marketing,” can’t your brand do the same?
The Tiger Woods Problem
by Josh Levine
Let's dub today Tiger Woods Day, and make it the last day on which public apologies will be abided and accepted. I hereby call for ...
Marketing Playlist for 10.19 // Reading for Rebels
by Josh Levine
What we're reading right now (besides baby books)... When Silence Can Be Golden - Adweek Benjamin Palmer, co-founder and CEO of The Barbarian Group gives a great ...
Next Big Brands // Random Thoughts
by Josh Levine
In a recent article, the Financial Times argues that the next big brands are likely to come from Asia, not Europe or the US. They ...
Static Revenger World Premiere // Down With Us
by Josh Levine
Frequent Rebel collaborator, sometimes guest blogger Dennis White is on fire. Not too many people can just as easily make music and video content for ...
Malcolm Gladwell is a Rebel // Reading For Rebels
by Josh Levine
This announcement should come as no surprise. I've heard people reference Gladwell's first book, The Tipping Point, when describing our company many times, as if ...
Gen Art Fresh Faces of Fashion // On the Run
by Josh Levine
Last week I went to Gen Art's Fresh Faces of Fashion at the Peterson Automotive Museum. Love that place. You definitely feel like you’re somewhere ...
Throwing Out the First Pitch
by Josh Levine
It's hard to have a conversation with me without hearing me complain about something. For some reason, I just can't stop talking about the way ...
