Posts Tagged ‘branding’

Wine Design

by Josh Levine


Would you drink this wine?

Wine snobs may want to skip this post.

For the rest of you, a question: Does packaging matter for the wines you buy? Is it all about the Parker score? A friend’s recommendation? A sommelier’s suggestion?

For most people, package design is important. It catches our attention, communicates positioning, attracts or repels us. I’m not telling you anything here. But somehow, the wine business has largely been immune to innovations in design. There are literally tens of thousands of French, Italian, and German bottles that look almost exactly alike. In the U.S., we have more than 5,000 domestic producers, most of whom choose — as if from a catalog — between classic, down-to-earth, or contemporary label looks.

Don’t believe me? Perhaps you can think of your favorite wine that has an interesting label —the black-on-black one that just seems really cool. Take a stroll down the wine aisle in a grocery store. It’s a sea of sameness that always leaves me wondering how they sell any wine at all.

Anyhow, the good people at thecoolist.com have managed to come up with a selection of really good, innovative wine packages. They don’t all appeal to me — I don’t see myself drinking wine out of an oil can anytime soon. But that’s the point of good packaging, isn’t it? Help people find you and decide whether or not to buy you.

What about you? What are your favorites on this list? Or do you have another great wine label to share? Let’s see it.

Looks cool. Not sure about the portions.

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Twitter How-To

by Josh Levine

Twitter helps you get it right

As Mashable explains in "How Twitter's New Media Blog Aims To Teach By Example," Twitter is taking a pro-active role in teaching users how to ...

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We the People…

by Josh Levine

There's so much evidence that in this World 2.0, it's power to the people. It's not just agency websites telling us this. The mainstream news ...

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iPad: Maybe So, Maybe No

by Josh Levine

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If you're like me, you're among the many who were disappointed with yesterday's reveal of the Apple iPad, and possibly even more disappointed by the ...

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Blu and David Ellis // Down With Us

by Josh Levine

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Check out this video of some amazing collaborative work between artists Blu and David Ellis at Italy's Fame Festival. Not only is it great art, ...

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Marketing Playlist for Wk Ending 9.11 // Reading for Rebels

by Josh Levine

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The latest installment of what we're reading: Yahoo to launch massive new marketing campaign next week - All Things Digital Pretty much a guarantee we'll have an ...

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Social Networking 3.0 // Reading for Rebels

by Josh Levine

Santa Monica Stairs. Meet me there, if you dare.

Lately I've been listening to a lot of podcasts from Stanford's Entrepreneurial Thought Leaders series. Especially since I use iPhone's double-speed playback feature, this is ...

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Propel // Don’t Believe the Hype

by Josh Levine

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You may have noticed by now that I like to report whenever I click on a web ad, mainly because it's such a rare ...

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Marketing Playlist for Wk Ending 8.28 // Reading for Rebels

by Josh Levine

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What we think you should be reading: Who Exactly is Your Competition? - Influential Marketing Blog Don't make the mistake of thinking your competition is just those ...

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Infiniti // Don’t Believe The Hype

by Josh Levine

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Disclosure: I drive an Infiniti and I love it. So, I sort of root for the brand because I like the product, and it benefits ...

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Marketing Playlist for Week Ending 8.21 // Reading for Rebels

by Josh Levine

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What we're reading this week: Facebook and Gaming Connect - Business Wire Gaming site, Candystand.com teamed up with Facebook to allow users to sign on to play ...

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Wu-Tang x Lego // Hate It or Love It

by Josh Levine

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Wu-Tang Lego: Da Mystery of Chessboxin' from davo on Vimeo. I love this. Wu-Tang's "Da Mystery of Chessboxin" acted out by Legos. I get that it's ...

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Marketing Playlist for Week Ending 8.14 // Reading for Rebels

by Josh Levine

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What we think you should also be reading this week: Music Biz Deals with the Tech Guys - Web Strategy An interesting discussion on what's next after ...

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Marketing Playlist for week of 8.3 // Reading for Rebels

by Josh Levine

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Top 5 things you should be reading this week: Google is top global brand - ISEdb.com BrandZ brand preference 2009 research study is out and Google is ...

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Marketing Playlist for week of 7.27 // Reading for Rebels

by Josh Levine

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Top 5 things you should be reading this week: New Chris Anderson book - longtail.com Check out Chris Anderson's (author of NYT bestseller The Long Tail) new ...

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MySpace // Don’t Believe The Hype

by Josh Levine

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Social networks are not brands... A recent TechCrunch article quotes MySpace CEO Owen Van Natta as saying “Our users don’t know if we’re a social portal, ...

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Make $ on Twitter? // Random Thoughts

by Josh Levine

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While we're on the subject of Twitter and how to do things that aren't stupid, let's check out Amanda Palmer's story, "How an Indie Musician ...

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@MakeMeLaugh // Random Thoughts

by Josh Levine

twitter

Mashable's article on "85 Comedians to Follow on Twitter" gave me a business idea. If you're a comedian, why not develop your brand by spitting ...

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GM Contemplating a Name Change // Random Thoughts

by Josh Levine

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GM is considering rebranding. Apparently someone over there doesn't think ChevroletGMCCadillacBuick will look good on a t-shirt. Maybe they should talk to Outkast before making ...

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Tiesto at Bare // On the Run

by Josh Levine

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We're at Bare - the topless pool lounge at the Mirage in Las Vegas. Surrounded by boobies, some of them clothed, many of them fake. Why ...

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Brandweek // Headlines: Rebel Makes News

by Josh Levine

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Last week, Brandweek magazine's branding blog, Brandfreak.com featured your humble servant in an article about Dr Pepper's participation in Major League Gaming. You may have ...

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Pepsi Again // Don’t Believe The Hype

by Josh Levine

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I’ve already given Pepsi plenty of shit for its gross irresponsibility on the logo redesign. Today a writer from a leading business magazine, both of ...

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Branding Without Brands // Random Thoughts

by Josh Levine

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This is a little late. Back in December, our friend Adam Broitman at Crayon wrote an article in iMedia Connection about the power of subtle ...

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Mazik Saevitz // Down With Us

by Josh Levine

Mazik in front of Urth Cafe

I’ve known Mazik for most of my career. I was making my way up as a music journalist (sometimes) called Felix The Cat, and he ...

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