Pearl Izumi Video
by Josh Levine
These guys get it. Not only do they make great products, but they understand there’s nothing like making the kids giggle to get the cash register ringing.
Okay, this might be too edgy for some brands, but what can you do to make people laugh and maybe think you’re kinda clever? Post a comment here or let us know if you need help thinking of something.
Twitter How-To
by Josh Levine
As Mashable explains in "How Twitter's New Media Blog Aims To Teach By Example," Twitter is taking a pro-active role in teaching users how to ...
Coke is a Grassroots Marketer // Random Thoughts
by Josh Levine
In a recent Advertising Age article, "Coca-Cola Lays Out Its Vision for the Future," Coke CEO Muhtar Kent talked about how his company has ...
Technology is not the Problem // Random Thoughts
by Josh Levine
You may have seen this New York Times article making the controversial statement that the DVR may be helping, rather than hurting TV ratings. They ...
2012 Outdoor Ads // Hate It or Love It
by Josh Levine
I'm generally against most outdoor advertising. Mainly because most of it sucks and ends up forming what I would call urban blight. From my perspective, ...
Times Square // On The Run
by Josh Levine
Rebel was in New York two weeks ago to kick off the 2009 Major League Gaming season. We manage sponsor activation for Dr Pepper in ...
Pepsi Again // Don’t Believe The Hype
by Josh Levine
I’ve already given Pepsi plenty of shit for its gross irresponsibility on the logo redesign. Today a writer from a leading business magazine, both of ...
Emirates // Don’t Believe the Hype
by Josh Levine
Does this even need explaining? It's an ad for Emirates first class that I saw yesterday on the BART in San Francisco. I also saw the ...
Pandora x Blue Moon // Random Thoughts
by Josh Levine
I clicked on a banner ad the other day! Not the first time it's ever happened, but pretty close to it. I, like most of you ...
The 4 C’s of Being Grassroots // Random Thoughts
by Josh Levine
A client told me recently that because the brand has hit tough times, they’re “going back to basics,” which is code for spending a greater ...
The Other Half // Random Thoughts
by Josh Levine
Some dude once said "half of my ad dollars are wasted, I just don't know which half." That guy was a starry-eyed optimist. A little ...
