Who’s Buying Online // Reading for Rebels
by Josh Levine
If you’re in the business of selling stuff online, or advertising stuff online, you have to watch this video.
Here Guy Kawasaki walks four young people and Anastasia Goodstein through a series of questions about their actual online behaviors and what they think their behaviors might be, to answer the question: “Will anyone pay for anything?”
The simple answer is no, with a couple exceptions. And then Anastasia shared some study data that seems pretty disconnected from reality. Without spoiling the plot completely, these kids suggest that most of your efforts to sell and market online are probably for naught.
They also offer a little bit of insight into what they do value, which is stuff they’re already into, and how to get them to pay up, which is to build something incredible (X-Box Live).
Okay, let’s assume the four thieves on stay with Guy don’t represent all of Gen Y. But if your job is to market to Gen Y, wouldn’t you want to find out for certain just how accurate a picture they paint? Are you still relying on syndicated studies that give you generic answers, or are you really getting to know your audience for real?
Marketing Playlist for 10.19 // Reading for Rebels
by Josh Levine
What we're reading right now (besides baby books)... When Silence Can Be Golden - Adweek Benjamin Palmer, co-founder and CEO of The Barbarian Group gives a great ...
Marketing Playlist for Wk Ending 9.11 // Reading for Rebels
by Josh Levine
The latest installment of what we're reading: Yahoo to launch massive new marketing campaign next week - All Things Digital Pretty much a guarantee we'll have an ...
Social Networking 3.0 // Reading for Rebels
by Josh Levine
ately I've been listening to a lot of podcasts from Stanford's Entrepreneurial Thought Leaders series. Especially since I use iPhone's double-speed playback feature, this is ...
Marketing Playlist for Wk Ending 8.28 // Reading for Rebels
by Josh Levine
What we think you should be reading: Who Exactly is Your Competition? - Influential Marketing Blog Don't make the mistake of thinking your competition is just those ...
Marketing Playlist for Week Ending 8.21 // Reading for Rebels
by Josh Levine
What we're reading this week: Facebook and Gaming Connect - Business Wire Gaming site, Candystand.com teamed up with Facebook to allow users to sign on to play ...
Marketing Playlist for Week Ending 8.14 // Reading for Rebels
by Josh Levine
What we think you should also be reading this week: Music Biz Deals with the Tech Guys - Web Strategy An interesting discussion on what's next after ...
Marketing Playlist for week of 8.3 // Reading for Rebels
by Josh Levine
Top 5 things you should be reading this week: Google is top global brand - ISEdb.com BrandZ brand preference 2009 research study is out and Google is ...
Marketing Playlist for week of 7.27 // Reading for Rebels
by Josh Levine
Top 5 things you should be reading this week: New Chris Anderson book - longtail.com Check out Chris Anderson's (author of NYT bestseller The Long Tail) new ...
Marketing Playlist for week of 7.20 // Reading for Rebels
by Josh Levine
Top 5 things you should be reading this week: Small Businesses on Twitter — I don't know why they're surprised. Small companies are usually the ones who ...
Marketing Playlist for Week of 7.13 // Reading for Rebels
by Josh Levine
Here's what we've been reading (and digging) this week: Reverb: The Real Secret to Marketing With Social Media - Fast Company Reverb’s not just an indie-rock word, ...
Malcolm Gladwell is a Rebel // Reading For Rebels
by Josh Levine
This announcement should come as no surprise. I've heard people reference Gladwell's first book, The Tipping Point, when describing our company many times, as if ...
Advice, Pt. 3 // Reading for Rebels
by Josh Levine
On my flight back from China, I found a copy of Business Today, India's leading business magazine. The Jan 11 issue features a cover story ...
More Advice from India // Reading for Rebels
by Josh Levine
On my flight back from China, I found a copy of Business Today, India's leading business magazine. The Jan 11 issue features a cover story ...
Pearls of Wisdom // Reading for Rebels
by Josh Levine
On my flight back from China, I found a copy of Business Today, India's leading business magazine. The Jan 11 issue features a cover story ...
Rebels Are Like Pilots // Reading for Rebels
by Josh Levine
We've all read Malcolm Gladwell's Outliers by now, right? (Or it's sitting in that big pile of books you're meaning to read.) After I ...
