Coke is a Grassroots Marketer // Random Thoughts
by Josh Levine
In a recent Advertising Age article, “Coca-Cola Lays Out Its Vision for the Future,” Coke CEO Muhtar Kent talked about how his company has gotten back on track, after saying “There was a period when our company did lose its way,” he said. “We were too internally focused and not focused enough on the changes taking place with our consumers and customers. In essence, we were too busy looking at the dashboard and were not sufficiently paying attention to the world outside of our windshield.”
Think about it. If the world’s largest brand, with all of its resources, can lose track of consumers, can’t this happen to your brand as well?
Now think about this. If the world’s largest brand, with all of its bureaucracy, can find its way back on track, learn how to leverage technology, and change, “from purely mass marketing to one-on-one marketing,” can’t your brand do the same?
Toyota Apology
by Josh Levine
A smart man once told me "Don't apologize. Just fix it." At the time, Scion was my biggest client, and the man talking to me ...
Super Bowl Ads
by Josh Levine
Will.I.Am My Generation Super Bowl Flo TV Rebel client Flo TV had an ad in the Super Bowl. Three actually. The one you see here has ...
iPad: Maybe So, Maybe No
by Josh Levine
If you're like me, you're among the many who were disappointed with yesterday's reveal of the Apple iPad, and possibly even more disappointed by the ...
Cause Marketing: Make it Hurt
by Josh Levine
All of our clients are thinking and talking about cause marketing. Some of them are taking action. We saw a bit of research recently confirming ...
What We Can Learn From Twitter // Random Thoughts
by Josh Levine
A common marketing tool is to offer free trials. The thinking goes that if I give you 30 days to start using my product, you'll ...
Technology is not the Problem // Random Thoughts
by Josh Levine
You may have seen this New York Times article making the controversial statement that the DVR may be helping, rather than hurting TV ratings. They ...
Help Wanted // Random Thoughts
by Josh Levine
Rebel has the inside track on a new gig. Our client, Mazda is hiring and we're trying to help them find the right person. The ...
5 Lessons I Learned While Having A Baby // Random Thoughts
by Josh Levine
We (and by we I mainly mean my wife) went through 37 hours of labor, which gave me a lot of time to think about ...
Makin’ Babies // Random Thoughts
by Josh Levine
You may have noticed I haven't written much lately. If not, hey, thanks for nothing! I've been a little busy. My son Justin was born on ...
Social Media // Random Thoughts
by Josh Levine
Here's a great video on the current statistics related to social media usage. If you think it doesn't apply to your brand, we encourage you ...
Next Big Brands // Random Thoughts
by Josh Levine
In a recent article, the Financial Times argues that the next big brands are likely to come from Asia, not Europe or the US. They ...
Email Marketing // Random Thoughts
by Josh Levine
At a client session this spring I spoke about email marketing. Not the kind where you buy a list and use Constant Contact or some ...
Make $ on Twitter? // Random Thoughts
by Josh Levine
While we're on the subject of Twitter and how to do things that aren't stupid, let's check out Amanda Palmer's story, "How an Indie Musician ...
@MakeMeLaugh // Random Thoughts
by Josh Levine
Mashable's article on "85 Comedians to Follow on Twitter" gave me a business idea. If you're a comedian, why not develop your brand by spitting ...
GM Contemplating a Name Change // Random Thoughts
by Josh Levine
GM is considering rebranding. Apparently someone over there doesn't think ChevroletGMCCadillacBuick will look good on a t-shirt. Maybe they should talk to Outkast before making ...
Help Wanted // Random Thoughts
by Josh Levine
What's good, people? Some friends of Rebel are hiring, and I thought you might want to know. They've asked me not to put their names ...
Branding Without Brands // Random Thoughts
by Josh Levine
This is a little late. Back in December, our friend Adam Broitman at Crayon wrote an article in iMedia Connection about the power of subtle ...
The 4-Ps are not the 4-Cs // Random Thoughts
by Josh Levine
Anyone who has ever taken a marketing class knows that the 4-Ps are the foundation of old school marketing. Product // Price // Place // Promotion This ...
The Facebook Problem // Random Thoughts
by Josh Levine
Wow, Facebook is a force. I was on it pretty early for an old guy (we didn't even have .edu, or .anything, when I was ...
Pandora x Blue Moon // Random Thoughts
by Josh Levine
I clicked on a banner ad the other day! Not the first time it's ever happened, but pretty close to it. I, like most of you ...
Lessons from Vegas // Random Thoughts
by Josh Levine
Besides all the eating, etc. we did in Vegas, a few things struck me... 1. Know what business you're in. Maybe Ben Siegel had it right. ...
Hiring // Random Thoughts
by Josh Levine
If you didn't know, we're looking to hire a salesperson. I placed on ad on LinkedIn and have gotten over 40 responses - some of ...
Transparency Is All There Is // Random Thoughts
by Josh Levine
What exciting times we're living in! For those of us whose values include transparency, integrity, and natural law, it's pretty amazing to watch the chickens ...
