100%
by Mike B
Tasty 100% Blue Agave Tequila? Check.
Taco truck fitted with a bumpin’ sound system? Check.
Tequila infused menu created by a world-class chef? Check.
Delicious free Mexican food all summer long? Check and check.
Wait, wait…what???
We hope you didn’t miss it. Yesterday was the last day of a summer-long promotion featuring free food courtesy of Famila Camarena Tequila. But we don’t want the free food to distract you from what’s really important… the tequila baby! Prominent Los Angeles food blogger Street Gourmet LA says “Its the best tequila at its price point!” and Rebel is delivering the samples.
Familia Camarena and Rebel enlisted chef to the stars and owner of Recess in Glendale, Chef Sevan Azarian to create an original tequila-infused menu that was served from the truck. Asada, carnitas, and pollo, all marinated in Camarena Tequila. What ever you want, we got it (well almost). Even a veggie option!
The truck was sent rolling around greater Los Angeles from June through August hitting shopping areas, nightclubs, and lifestyle events like: DTLA Art Walk, World Cup screenings at Nike Montalban Theatre, the LA Street Food Fest, and was even featured in Static Revenger’s new video for Vega$. We also did a private house party with a performance by Bruno Mars.
Check out more pictures here: Camarena Taco Truckin’
As you might have guessed, the truck was extremely well received. I mean c’mon, who doesn’t want free tacos? The free food is definitely an attraction in itself, but again we’re here for the tequila. Just ask Elvis, he’s down with Camarena.
The story doesn’t stop here. The GPS on the truck let Angelenos find us anytime, anywhere. And we also broadcast our whereabouts on Twitter.com/CamarenaTequila & Facebook.com/TequilaCamarena
The truck is going on hiatus for fall, but something tells me you’ll see it again somewhere.
Special thanks to Orion Car Audio for the crazy sound hookup.
Cheers!
Know the Ledge…
by Josh Levine

So you think you understand how to market to Gen Y. Perhaps you've run some focus groups and and subscribed to one of those ...
Wine Design
by Josh Levine

Wine snobs may want to skip this post. For the rest of you, a question: Does packaging matter for the wines you buy? Is it all ...
Monocle Magazine
by Josh Levine

Print is dead. What that really means is that the old print magazine business is dead. You remember: Print a ton of copies and stack them ...
Pearl Izumi Video
by Josh Levine

These guys get it. Not only do they make great products, but they understand there's nothing like making the kids giggle to get the cash ...
Sony’s Telling Us “Step Your Game Up”?
by jlegarda

In what appeared to be a 60/40 split between actual industry professionals and droves of goober, *oops*, I mean uber-gamers, the 3-day videogame tradeshow E3 ...
Join the Resistance! | Work for Rebel
by Josh Levine

Rebel needs a community manager. If you love social media and can be engaging and persuasive in both English and French, we want you down ...
Social Media Gone Wrong… The New 5
by Josh Levine

Disclaimer: This post may not be all that helpful. I just need to vent. I've just come from the YouTube page for the United States Treasury, ...
An Open Letter to Marketers: Buy This Company
by Josh Levine

This TED Talk is from Eric Giler, CEO of a company called WiTricity, which has developed a technology that will power and charge our ...
GURU R.I.P.
by Josh Levine

Gang Starr frontman GURU died this week. If you don't know who GURU was, or want the details of his life and death, there's an ...
Shut Up and Let Me Market To You
by Josh Levine
Oftentimes I'll get an email from some company's list for which the sender's address is noreply@____.com. I'm sure there's an email marketing expert out there ...
Herbie Hancock and Facebook
by Josh Levine

We're at dinner last night and Jihaad noticed Herbie Hancock sitting at the table next to us. If you don't know who that is, please ...
Zappos Insights
by Josh Levine
If you've heard me talk about companies that get it, you've probably heard me talk about Zappos. Although the company is famous in social media ...
Plastic Cutlery Dragon
by Josh Levine

This is absolutely brilliant. A true work of art by Deviant Art member toge-NYC. Why isn't Dixie sponsoring this person? Create a national tour, ...
Dear Audible.com…
by Josh Levine

So I sign up and give you my money, and then show you more support by following you on Twitter. You respond by sending a ...
We the People…
by Josh Levine
There's so much evidence that in this World 2.0, it's power to the people. It's not just agency websites telling us this. The mainstream news ...
So you want to be a Rebel
by Josh Levine
In our quest to revolutionize marketing by turning major brands into grassroots marketers, Rebel Industries needs help. If the opportunity below suits your skills ...
Coke is a Grassroots Marketer // Random Thoughts
by Josh Levine
In a recent Advertising Age article, "Coca-Cola Lays Out Its Vision for the Future," Coke CEO Muhtar Kent talked about how his company has ...
My Stand-up Act at UCLA
by Josh Levine
Last week I had the honor of presenting to a group of communications professionals from UCLA. It was great for me because I literally started ...
Toyota Apology
by Josh Levine

A smart man once told me "Don't apologize. Just fix it." At the time, Scion was my biggest client, and the man talking to me ...
The Tiger Woods Problem
by Josh Levine

Let's dub today Tiger Woods Day, and make it the last day on which public apologies will be abided and accepted. I hereby call for ...
Red Bull // Down With Us
by Josh Levine

Red Bull Stash was a Facebook-powered scavenger hunt that enables fans to find Red Bull Energy Shots hidden around the country. It seems like brands are ...
iPad: Maybe So, Maybe No
by Josh Levine

If you're like me, you're among the many who were disappointed with yesterday's reveal of the Apple iPad, and possibly even more disappointed by the ...
Cause Marketing: Make it Hurt
by Josh Levine
All of our clients are thinking and talking about cause marketing. Some of them are taking action. We saw a bit of research recently confirming ...
