All

100%

by Mike B

Tasty 100% Blue Agave Tequila? Check.

Taco truck fitted with a bumpin’ sound system? Check.

Tequila infused menu created by a world-class chef? Check.

Delicious free Mexican food all summer long? Check and check.

Wait, wait…what???

We hope you didn’t miss it. Yesterday was the last day of a summer-long promotion featuring free food courtesy of Famila Camarena Tequila. But we don’t want the free food to distract you from what’s really important… the tequila baby! Prominent Los Angeles food blogger Street Gourmet LA says “Its the best tequila at its price point!” and Rebel is delivering the samples.

Familia Camarena and Rebel enlisted chef to the stars and owner of Recess in Glendale, Chef Sevan Azarian to create an original tequila-infused menu that was served from the truck. Asada, carnitas, and pollo, all marinated in Camarena Tequila. What ever you want, we got it (well almost). Even a veggie option!

The truck was sent rolling around greater Los Angeles from June through August hitting shopping areas, nightclubs, and lifestyle events like: DTLA Art Walk, World Cup screenings at Nike Montalban Theatre, the LA Street Food Fest, and was even featured in Static Revenger’s new video for Vega$. We also did a private house party with a performance by Bruno Mars.

Check out more pictures here: Camarena Taco Truckin’

As you might have guessed, the truck was extremely well received. I mean c’mon, who doesn’t want free tacos? The free food is definitely an attraction in itself, but again we’re here for the tequila. Just ask Elvis, he’s down with Camarena.

The story doesn’t stop here. The GPS on the truck let Angelenos find us anytime, anywhere. And we also broadcast our whereabouts on Twitter.com/CamarenaTequila & Facebook.com/TequilaCamarena

The truck is going on hiatus for fall, but something tells me you’ll see it again somewhere.

Special thanks to Orion Car Audio for the crazy sound hookup.

Cheers!

  • Share/Bookmark

Tags: , , , , , , , , , , , , , ,


Know the Ledge…

by Josh Levine

Millennials

So you think you understand how to market to Gen Y. Perhaps you've run some focus groups and and subscribed to one of those ...

  • Share/Bookmark

Tags: , , , , , , , ,


Wine Design

by Josh Levine

Wine Label

Wine snobs may want to skip this post. For the rest of you, a question: Does packaging matter for the wines you buy? Is it all ...

  • Share/Bookmark

Tags: , , , , ,


Monocle Magazine

by Josh Levine

Monocle Magazine

Print is dead. What that really means is that the old print magazine business is dead. You remember: Print a ton of copies and stack them ...

  • Share/Bookmark

Tags: , , , , ,


Pearl Izumi Video

by Josh Levine

Picture 7

These guys get it. Not only do they make great products, but they understand there's nothing like making the kids giggle to get the cash ...

  • Share/Bookmark

Tags: , ,


Sony’s Telling Us “Step Your Game Up”?

by jlegarda

PS Step Your Game Up

In what appeared to be a 60/40 split between actual industry professionals and droves of goober, *oops*, I mean uber-gamers, the 3-day videogame tradeshow E3 ...

  • Share/Bookmark

Tags: , ,


Join the Resistance! | Work for Rebel

by Josh Levine

Picture 8

Rebel needs a community manager. If you love social media and can be engaging and persuasive in both English and French, we want you down ...

  • Share/Bookmark

Tags: , , , , , , , ,


Social Media Gone Wrong… The New 5

by Josh Levine

Picture 10

Disclaimer: This post may not be all that helpful. I just need to vent. I've just come from the YouTube page for the United States Treasury, ...

  • Share/Bookmark

Tags: , , , , ,


An Open Letter to Marketers: Buy This Company

by Josh Levine

Eric Giler on TED Talks

This TED Talk is from Eric Giler, CEO of a company called WiTricity, which has developed a technology that will power and charge our ...

  • Share/Bookmark

Tags: , , , ,


GURU R.I.P.

by Josh Levine

TJI_Guru

Gang Starr frontman GURU died this week. If you don't know who GURU was, or want the details of his life and death, there's an ...

  • Share/Bookmark

Tags: , , , , , ,


Shut Up and Let Me Market To You

by Josh Levine

Oftentimes I'll get an email from some company's list for which the sender's address is noreply@____.com. I'm sure there's an email marketing expert out there ...

  • Share/Bookmark

Tags: , , , ,


Herbie Hancock and Facebook

by Josh Levine

Herbie_hancock

We're at dinner last night and Jihaad noticed Herbie Hancock sitting at the table next to us. If you don't know who that is, please ...

  • Share/Bookmark

Tags: , , , ,


Zappos Insights

by Josh Levine

If you've heard me talk about companies that get it, you've probably heard me talk about Zappos. Although the company is famous in social media ...

  • Share/Bookmark

Tags: , , , , ,


Plastic Cutlery Dragon

by Josh Levine

The Plastic Dragon

This is absolutely brilliant. A true work of art by Deviant Art member toge-NYC. Why isn't Dixie sponsoring this person? Create a national tour, ...

  • Share/Bookmark


Dear Audible.com…

by Josh Levine

rebelindustries.com Audible Screenshot

So I sign up and give you my money, and then show you more support by following you on Twitter. You respond by sending a ...

  • Share/Bookmark

Tags: , , , ,


We the People…

by Josh Levine

There's so much evidence that in this World 2.0, it's power to the people. It's not just agency websites telling us this. The mainstream news ...

  • Share/Bookmark

Tags: , , ,


So you want to be a Rebel

by Josh Levine

In our quest to revolutionize marketing by turning major brands into grassroots marketers, Rebel Industries needs help. If the opportunity below suits your skills ...

  • Share/Bookmark

Tags: , , ,


Coke is a Grassroots Marketer // Random Thoughts

by Josh Levine

In a recent Advertising Age article, "Coca-Cola Lays Out Its Vision for the Future," Coke CEO Muhtar Kent talked about how his company has ...

  • Share/Bookmark

Tags: , , , ,


My Stand-up Act at UCLA

by Josh Levine

Last week I had the honor of presenting to a group of communications professionals from UCLA. It was great for me because I literally started ...

  • Share/Bookmark

Tags: , , , , , , ,


Toyota Apology

by Josh Levine

Mr Toyoda in New York Times

A smart man once told me "Don't apologize. Just fix it." At the time, Scion was my biggest client, and the man talking to me ...

  • Share/Bookmark

Tags: ,


The Tiger Woods Problem

by Josh Levine

tiger_woods_press

Let's dub today Tiger Woods Day, and make it the last day on which public apologies will be abided and accepted. I hereby call for ...

  • Share/Bookmark

Tags: ,


Red Bull // Down With Us

by Josh Levine

Screen shot 2010-02-17 at 8.24.49 AM

Red Bull Stash was a Facebook-powered scavenger hunt that enables fans to find Red Bull Energy Shots hidden around the country. It seems like brands are ...

  • Share/Bookmark

Tags: , ,


iPad: Maybe So, Maybe No

by Josh Levine

apple ipad

If you're like me, you're among the many who were disappointed with yesterday's reveal of the Apple iPad, and possibly even more disappointed by the ...

  • Share/Bookmark

Tags: , , , ,


Cause Marketing: Make it Hurt

by Josh Levine

All of our clients are thinking and talking about cause marketing. Some of them are taking action. We saw a bit of research recently confirming ...

  • Share/Bookmark

Tags: , ,


Powered by WordPress using the High-Def Magazine Theme